“Implementing the Sales Force Effectiveness program enhances sales team performance by aligning activities with key market opportunities. Success is measured through improved sales execution and targeted sales approaches.”

“Negotiating with multinational FMCG retailers requires understanding their operational dynamics and power structures. Success hinges on leveraging strategic insights to secure favorable terms in a competitive retail environment.”

“Sales and distribution training programs equip teams to navigate complex global markets. Success depends on developing the skills needed for strategic selling and relationship building with key distributors.”

“In Uruguay, expanding distribution networks through third-party distributors helped reach over 15,000 indirect customers. Penetrating the supermarket channel was key to growing market share in soft drinks and beer.”

“Transforming Chile’s route to market strategies involved implementing KPIs and optimizing distribution. Shifting from traditional product-based methods to customer-focused solutions has been key to increasing market penetration.”