Winning Against Market Dominance: Anti-Trust Strategies for Growth

Challenge:

A challenger beverage company was entering a market dominated by a global brewer and needed to overcome anti-competitive practices. The challenge was to lead an antitrust lawsuit and develop a Route to Market strategy that could level the playing field.

Action:

An antitrust lawsuit was filed and successfully won, proving abuse of market dominance by the global brewer. Concurrently, a robust Route to Market strategy was implemented to enhance the challenger’s distribution and market presence.

Results:

The legal victory opened the market for fair competition, and the challenger company strengthened its Route to Market operations, significantly increasing market share and expanding its presence.