M&A: Expanding a Beverage Operations in Latin America

Challenge:

A local brewer in Latin America faced intense competition from a dominant global brewer, where it held a strong position in its home country but was challenged or didn’t participate in other markets. The company sought to strengthen its position, diversify its portfolio, and build a robust Route to Market strategy to drive growth and compete more effectively across the region.

Action:

The company executed several strategic acquisitions to expand its portfolio and regional footprint:

• Acquired beer and cider businesses in Argentina to enhance its market presence.

• Integrated soft drinks and mineral water operations in Uruguay, expanding in non-alcoholic beverages.

• Entered Paraguay by acquiring a soft drinks business to extend its reach.

• Added both soft drinks and beer businesses in Bolivia to diversify its offerings in that market.

Results:

These acquisitions bolstered the company’s market position across Latin America, expanding its Route to Market capabilities and strengthening its competitive stance. The diversified portfolio and enhanced regional presence positioned the company for long-term growth and improved its ability to challenge the dominant brewer in the region.