Expanding Juice Distribution through TMLAs in Latin America

Challenge:

A leading non-alcoholic beverage company aimed to expand the presence of its juice brand in Latin American markets, where competition from global players was fierce. The challenge was to secure TMLAs and implement effective Route to Market strategies for growth.

Action:

TMLAs were negotiated for the juice brand, allowing for its introduction and expansion into key Latin American markets. Distribution strategies were developed to optimize channel partnerships and leverage local market insights.

Results:

The juice brand achieved significant market penetration, with strengthened regional presence and sustainable growth in non-alcoholic beverage markets across Latin America.